FAYETTEVILLE ROOTS is a 501(c)3 organization with a mission to connect community through music and food. We produce the Fayetteville Roots Festival Operate a historic music venue, the Roots HQ, on the Downtown Fayetteville Square And lead year-round music and food community programming in Northwest Arkansas.

is a multi-day, intimate, urban music and food festival taking place August 26 - 29, 2021 in Northwest Arkansas. The festival features nationally known musicians/bands paired with undiscovered regional and local talent. The Roots Festival is a showcase of many of the elements that make the Fayetteville community and Northwest Arkansas region a beloved cultural hot spot.

“Roots” is intentionally used to describe both the music and food of the festival. The festival is dedicated to showcasing what makes this region of the Ozarks so unique. The festival features a musical style that is diverse and rooted in many uniquely American musical styles such as Folk, Blues, Bluegrass, Jazz, Country, and more. The festival also supports local farmers, chefs, and restaurants, focusing on locally grown produce, locally raised meats and locally produced products from the Ozarks. Mix in film screenings, live radio broadcasts, workshops, a kids/family concert, live art, and patrons from over 30 states and countries and you’ll find out why folks have fallen in love with The Roots Festival.